"I was stuck in a cycle many people will recognise: a career I loved, two children I adore, but a constant struggle to find the time to do anything else. I started working with Georgie and it changed things. I became calmer, happier, and crucially more intentional about how I spent my time. I highly recommend working with Georgie."
Lynn Beattie
Director of Technology, B&Q
"An essential read for anyone who’s at a point in life where they’re wanting to be a brilliant parent AND carry on enjoying a stretching career. Georgie’s combination of genuine insight and practical tools makes it a winning read."
Andrew Hill
Head of Marketing, Marks and Spencer
Trusted coaching partner to industry-leading teams
THE RETURN TO WORK TRANSITION
It’s a whole new era as you move from BC (before children) to AC (after children). Returning to high-pressure roles after parental leave can feel like an impossible balancing act. If you work in professional services, you already know the demands of the “golden triangle” balancing client needs, developing your team and winning new business. Add small humans into the equation and it’s easy to feel like you are failing on all fronts.
I’m Georgie Rudd, an accredited executive coach. I help ambitious professionals and forward-thinking organisations navigate this transition and beyond. As your children grow, it doesn’t get easier; it gets different. You don’t need to step back from your career. You need time to think, practical strategies and useful frameworks that make a difference in the real world of work.
THE BOOK
The Working Parent Equation
Your definitive guide to balancing the equation of loving your children and your career without losing yourself along the way. Find sustainable success through shifting thinking patterns, clarifying priorities and creating the breathing space we all crave
"Packed full of wisdom and applicable ways to balance and thrive within your own unique working parent equation." – Dom Birkby, Head of Transformation, Large UK Bank
This book is brilliant. Put simply, Georgie gets it. She offers practicality, empathy and wisdom in an easy to digest guide for all working parents. If you can’t have coaching with Georgie, this book is a close second.
Louise Justham
VP Playstation Store, Sony
Start mapping your equation for free
Looking for something you can try today? Join our community and subscribe to my monthly newsletter to download the free companion workbook. It’s designed to keep all your reflections from the book in one place, featuring boundary-setting tools, practical activities, and frameworks to help you clarify and protect your non-negotiables.
Ways We Can Work Together
Executive Coaching
It can be lonely at the top. Leaders navigate the same competing demands, inner critics, and time pressures as the people they lead. Coaching creates strategic, high-quality thinking time focused on action and results.
Working Parent Coaching
Returning to work after parental leave is a major transition. As children grow, new challenges emerge. Coaching keeps career progression firmly on the table, and equips you to make confident choices about what to say yes (and no) to without losing sight of who you are.
Team & Group Programmes
Small group coaching and group programmes offer the best of both worlds: tailored, personalized focus alongside the power of shared learning. From the innovative Listening Lab for executive teams to the transformational Working Parent Equation Programme, enable your people to maximise their effectiveness.
Keynotes & Masterclasses
For working parents, it's a noisy world of opinion and expectation. When you are overstretched and bombarded with advice, it’s easy to feel you’re failing on all fronts. Georgie delivers engaging, practical keynote sessions to cut through the noise and access clarity, confidence, and camaraderie.
THE AUTHOR & COACH
Meet Georgie Rudd
Georgie understands the pressures and joys of balancing small humans and big careers. As a Professional Certified Coach (ICF) with over 15 years of corporate leadership experience, she partners with leaders across multiple sectors to unlock potential and redefine success in the “after children” era.
Having navigated demanding environments at Lloyds Banking Group and Baringa Partners, Georgie knows firsthand that we never truly “crack” parenting every stage brings new challenges. She is a trusted partner to global brands, dedicated to helping individuals and teams live more in line with their values, ambitions, and priorities.